It was originally announced as 'iTV' to fit into their 'i'-based product naming convention, but was renamed 'Apple TV' before launch due to a trademark dispute with British broadcasting network ITV, which threatened legal action against Apple. Models First generation Macworld San Francisco banner 'Introducing Apple TV', January 9, 2007Īt a September 2006 Apple special event, Apple announced the first-generation Apple TV. Apple's final major attempt before the Apple TV was the Apple Pippin in 1990s, a combination home game console and networked computer. That year, the company developed the Apple Interactive Television Box, a collaboration with BT Group and Proximus Group that was never released to the public. It was not a commercial success, with only 10,000 sold before its discontinuation in 1994. The device had a 14-inch CRT screen and a TV tuner card. In 1993, Apple released the Macintosh TV in an attempt to enter the home-entertainment industry. In November 2019, Apple released Apple TV+ and Apple TV app a la carte.Īpple TV lacks integrated controls and can only be controlled remotely, either through an Apple Remote, Siri Remote, iOS device, or some third-party infrared remotes. Since the fourth-generation model, Apple TV runs tvOS with multiple pre-installed apps. Second-generation and later models function only when connected via HDMI to an enhanced-definition or high-definition widescreen television. Its media services include streaming media, TV Everywhere-based services, local media sources, and sports journalism and broadcasts. It is a small network appliance hardware that sends received media data such as video and audio to a television set or external display. 8,000 total apps, including 2,000 games and 1,600 video appsĪpple TV is a digital media player and microconsole developed and marketed by Apple Inc.

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