Individual chapters from this book are available from The Case Centre.

It is being published in a record-breaking 46 languages and is a bestseller across five continents.įirst published in 2005, it was updated and expanded with fresh content in 2015. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to make the competition irrelevant and create uncontested market space ripe for strong profitable growth, what Chan Kim and Renee Mauborgne term ‘blue oceans.’ The blue ocean theory outlines the concept, principles and tools any organization can apply to create and capture their own blue oceans.Įmbraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies.

It is a New York Times bestseller and #1 Wall Street Journal bestseller.ĭrawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth. The Books Blue Ocean Shiftīlue Ocean Shiftis the essential follow-up to Blue Ocean Strategy, the classic and 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. The Case Centre is delighted to distribute the full collection of Blue Ocean Strategy | Shift cases, along with teaching notes and individual book chapters from the bestselling Blue Ocean Strategy book.

Blue Ocean Strategy free